Since I started doing business more than 10 years ago, I always believed that if I could create a website, handle the marketing, hire people, and manage them, I could dominate the whole market. However, reality hit hard. While I was able to manage more than three home service fields simultaneously, with multiple receptionists and a team of over 30 employees, I found myself overwhelmed with day-to-day micro-management. This left me with no time to focus on what I really loved: innovation and technology.
I realized that while I am a capable business leader, I have some flaws. One of them is my dislike for being told what to do, which made it difficult for me to repeat instructions to employees, knowing they likely felt the same frustration. After taking a long vacation to reflect, I decided to redirect my energy and skills toward what I do best: strategy and marketing.
Our vision at Groupe Verati is to leverage our expertise in these areas to offer exceptional services to a select group of chosen companies. By focusing on strategic thinking and innovative marketing solutions, we aim to help our clients achieve unparalleled success and stand out in their respective markets.
At Groupe Verati, our approach is guided by key mottos and principles that shape our vision and actions: